It is with regret that I am announcing today that PhotoMadd will no longer be investing in and producing our own Fujifilm X-Series Grips and Plates.

Firstly I would like to say a HUGE thank you to all my customers, and I would like to say that I appreciate every single one of you and look forward to serving you in the future – let me be clear, this is not the end of PhotoMadd!

PhotoMadd will be concentrating efforts on retailing fantastic 3rd party products for mirrorless cameras, which I believe are the best in the industry and with what I feel is the best personal service around.

This has not been an easy decision, and one that I do not take lightly, but it feels like the right thing to do at this time for the company, and more importantly for myself personally as this issue has put enormous pressure on me over the past few months, and caused a great deal of personal stress.

The current batch of grips and plates in stock will be the last available that are made for PhotoMadd.  If you would like to purchase them, this is the time to do so.

I wanted to explain why this has come about, this isn’t meant as a rant or a moan, it is simply how things are.  It is due to several factors, all of which have combined to bring me to this point.  Firstly I have been receiving some pretty unpleasant e-mails over the past few months accusing me of a variety of things, which are untrue yet it has been really quite upsetting.  I guess this has come about with the more recent abundance of cheap copy products for sale elsewhere at (sometimes significantly) lower prices.  I’d like to say to anyone, and I think everyone who has purchase from me realise this already, that PhotoMadd plates are high quality items made for PhotoMadd.  I was the first person to start doing these plates for Fujifilm cameras, which all started due to my own frustration with the original Fujifilm grip/plate design.  The designs are what I feel are the best around, and they have been made specifically for PhotoMadd.  Other plates you see around are often poorly made and obviously created in a rush, either finished badly or simply do not fit the camera properly – I have purchased them out of curiosity and they most certainly are not to the standard I would want to sell.  However, I entirely appreciate that the price they are being retailed at (which is far less than I can actually make PhotoMadd ones for!) people will be tempted by those.

I was in the process of creating a new generation of plates with a radically different design, along with several other new products that I think are pretty cool for the Fujifilm cameras, some of which are already finalised and ready to put into production, but you may or may not appreciate that this requires investment of tens of thousands of pounds for a first production run.  As I said up-front, I truly appreciate the customers I have who understand the effort and quality that goes into PhotoMadd products, but there are too many others who are only interested in getting something cheap, and knocking down someone who sells what they perceive as the same product for more.

I do fully understand that price is important to many people, but if there are not enough buyers who appreciate quality and willing to pay for it, then it doesn’t make for a viable business proposition to spend considerable amounts of money developing new items.  If, as has happened here with the grips and plates, those new products are simply copied and sold elsewhere at less than I can get them made myself it would most likely mean that any investment I made would result in a financial loss.  PhotoMadd is a small company funded mostly from my own pocket, and I’m just not willing to take that risk right now.  It saddens me because I am sure I’m not the only one facing this issue, and the companies making cheap copies know that it is not worth the money trying to stop them.  Either it costs too much, or due to their geographical location, you won’t win anyway.

That being said, I’m very positive that PhotoMadd will thrive on your support and the founding values of providing quality, speed and most importantly a great personal service to you. 

PhotoMadd has been expanding our range of 3rd party products that are ideal for mirrorless cameras, and thanks to you all they are selling well, which allows us to move on, just in a slightly different direction to the one I had originally planned.  It feels like a huge relief to finally take this decision, and move on forwards supporting other companies doing some great stuff.

On a more positive note, I’ve recently negotiated deals so that PhotoMadd can now supply

Sigma Cameras and Lenses

Billingham bags

Black Rapid straps and bags

Pelican Cases

Westcott lighting

…and more, so look out for those and more appearing on the site in the near future!

As always, we continue to sell very popular items from 

Peak Design – Clever interchangeable wrist and shoulder straps

Cactus Lighting – Remote control your speedlights from your camera.

The gorgeous Nucis leather camera straps.

…and much more for your mirrorless camera!  Go check out the shop now and have a browse around – new things are always being added!

If anyone has any questions please do not hesitate to get in touch with me personally at, I’m always willing to help in any way with any of your questions, either related to sales, or just chat about your camera and photography in general!

Many thanks for anyone who got down this far!  Enjoy your day, get out there and take some great pictures!




About The Author

Matthew Maddock is a commercial photographer based in the Lake District, UK. Specialising in the hospitality and outdoor sports industry. He is a Fujifilm X-Photographer and Getty Images contributor. His portfolio can be viewed at

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