Adobe CC MAXNIKON D800 (35mm, f/3.5, 1/80 sec, ISO1600)

Great news, Nikon have just announced that I can hire a D800 for 60p per day.  Whilst I’m paying that they will maintain the camera, and even replace it for free with any replacement model for as long as I pay 60p per day.  That beats the typical £75/day rate from rental companies by a long way.  Wow, I can’t believe my luck!  Not only do I not have to shell out a huge amount of cash in one lump sum, I no longer have to pay any upgrade fees and will have a fully maintained professional camera essential to my business, literally for pennies.

Do I hear any complaints about this rental arrangement from anyone?  Is there anyone who wouldn’t absolutely jump on the chance to do this?  No?  So why are huge numbers of people complaining about Adobe’s move into doing the same thing?  It’s not the standard model most people are used to for software and perhaps that is why there is upset, but for the value that Photoshop provides, it’s an absolute bargain.  Yet many people fail to see it.  Honestly, there are far greater costs for photographers than 60p per day, and any professional who can’t afford that should perhaps consider whether they are doing the right thing.  Amateurs who are already happy paying the £1000 up-front charge also shouldn’t have a problem paying out £18pcm.  Anyone else probably wouldn’t buy Photoshop in the first place, and can find many alternatives, even PSE is a great tool, and one that I myself used as a primary photo editing app (complementing LR) for a long time.

As I see it, you’re effectively getting Photoshop CS6 Extended at 0% interest over about 4 years, with all upgrades thrown in for free over that time, rather than having to shell out every 18-24 months to upgrade.  So in fact you’re actually getting the equivalent of what would have been two full upgrades over those 4 years.

The other advantage we have is that as an update or new feature is developed we get it straight away rather than wait for the next upgrade cycle to come around.  Things change quickly in the IT industry, waiting maybe 2 years for a new feature is a long time!

For many people Photoshop Elements (£60-ish) is more than enough if you want to buy your software out-right, and even the new version of Lightroom 5 will do what many people now do in photo editing software.  LR5 will have the ability to do healing and cloning in a non-circular way, something we’ve been limited to previously with Lightroom, and what has forced us into photo editing software for anything more complex.

This is how the industry is moving for high-priced software.  Get with it, or be left behind.  Office 365 has been a subscription plan for a while now, and I can see MS dropping the one-off purchase options eventually.

Keep your lump sum of cash in the bank and subscribe is what I say!

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About The Author

Matthew Maddock is a commercial photographer based in the Lake District, UK. Specialising in the hospitality and outdoor sports industry. He is a Fujifilm X-Photographer and Getty Images contributor. His portfolio can be viewed at memaddock.co.uk

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