Fujifilm officially announced the X-M1 this morning.  Anyone following the rumours will not be surprised by this one!


Run down of features that stand out from the X-Pro1 / X-E1 :

WIFI – THANK YOU FUJI!!!  I might just need this camera for that feature alone!  GPS information can be picked up and embedded in your images from the phone when they are transferred.

No EVF – some will be annoyed with this, but given almost every other mirrorless camera from other manufacturers out there don’t include an EVF until you get to the top end of the range, I think a lot of people won’t care about this, especially at this price point.  Personally I’ve been shooting with the rear-screen on the X100S and X-Pro1 more and more recently, only using the OVF/EVF in difficult conditions.

Tilting LCD – another great feature – you might not think you need it, but after having used one, you’ll realise how useful they are.  It has a full 180 degree tilt, so fully horizontal both up and down, not just a token tilt either way.

Face-detection AF? – The Press Release isn’t exactly clear on this, but it looks like we might have the first X-Series XF camera with proper Face Detection AF – great for bouncing children!


EXR Processor II – brought over from the X100S.  Should speed things up over the often complained about ‘laggy’ X-Pro1.

A new 16-50mm compact zoom lens – I’ll certainly be interested in trying that out.  I said before that I wished the 18-55mm lens was 16mm at the wide end.


Control dials have been re-jigged – The top features a more consumer mode dial rather than shutter dial – probably a sensible adjustment as many consumers don’t bother with full manual controls, and many pro’s tend to work on aperture priority most of the time anyway.  All the buttons are on the right hand side, which is supposed to allow for one-handed use.

No dedicated exposure compensation dial – looking at the control it seems like Fuji have done away with the exposure comp. dial. Though looking at the non-marked control dial on the top, it may be that it could be programmable to act as that in certain modes.  I guess we’ll have to wait and see on that one.


They chose to use the sensor from the X-Pro/X-E1 rather than the new version in the X100S, sensible to keep costs down and not annoy X-Pro1 owners!

I’m loving the all black version, but the brown tan one looks pretty cool – I can see a lot of people going for that look with the silver lens.

I’m glad they kept the hot shoe, too many of the smaller CSC’s get rid of that.

Pricing is very aggressive with the X-M1 and XC16-50mm lens kit on sale from end July 2013 – UK SRP will be a very affordable £679.99.  Combine with the 27mm lens, this could be a cheaper alternative to the X100S for people who can’t stretch that far.

Press Release below, or see the official Fujifilm X-M1 page here.








FUJIFILM launches the X-M1: a compact and lightweight CSC with the same APS-C X-Trans CMOS sensor as the X-Pro1

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-M1, the third premium interchangeable-lens camera from the company.


Compact and lightweight, the X-M1 offers enhanced operability whilst bringing the outstanding design, picture quality and performance of the multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo enthusiasts but also to a broader scope of users. 

Featuring the same internationally-acclaimed proprietary multi-award-winning 16.3 megapixel APS-C X-Trans CMOS Sensor as the FUJIFILM X-Pro1 and FUJIFILM X-E1

The FUJIFILM X-M1 is equipped with a large APS-C X-Trans CMOS Sensor, which offers picture quality comparable to that of full-frame sensors. The sensor’s unique colour filter array minimises moiré and chromatic aberration without the need for an optical low pass filter, while dramatically boosting resolving power even at identical pixel counts to deliver sharp and texture-rich pictures.

The design draws out the potential of high-performance lenses to the maximum. It delivers clear images with stunningly low noise even in low-light conditions at night and indoors, where high sensitivity would usually be required. The sensor faithfully reproduces the warm tones of human skin and the vivid colours of the sky from deep blues to the red hues of the setting sun.

Users can set the sensor sensitivity from the regular ISO200 to as high as ISO6400 in 1/3 step increments, and can even take advantage of the extended range of ISO12800 and ISO25600 to obtain incredibly clear and low-noise images even in low-light or at night.

Fujifilm EXR Processor II for high-speed reactions

The EXR Processor II boasts fast performance, offering stress-free photo capture with its:

  • start-up time of 0.5 seconds (*1)
  • shutter time lag of 0.05 seconds
  • maximum burst speed of 5.6 frames per second (max. 30 frames*2)

Designed to enable one handed operation with intuitive and quick selection of functions for casual shooting with beautiful results

All of the adjustable buttons and dials are positioned on the right-hand side of the camera’s rear LCD panel in pursuit of optimum operability and ease-of-use for casual shooting. When holding the camera with just your right hand, the placement of the buttons has been designed to allow you to access all functions and adjust the settings easily.

The Mode Dial allows you to select the optimum scene setting with access to the “Advanced SR Auto” function, which automatically recognises a scene type for fail-safe photography, and the “Advanced Filter” function for artistic photographic effects.

The camera is equipped with two Command Dials, allowing users to adjust the aperture, shutter speed and exposure compensation quickly with their thumb. Individual buttons are also provided to access frequently-used functions such as White Balance, Burst Mode and Macro, so that you don’t have to go to the menu screen for each change of setting, enabling an intuitive and quick operation.

Sporting a compact and lightweight body, with a cool, retro design inherited from the FUJIFILM X-Pro1 and X-E1

The X-M1 has a classical and elegant feel just like the popular FUJIFILM X-Pro1 and X-E1 cameras. And importantly, at about half the size of a regular SLR body (66.5mm high and 39.0mm deep), its compact and lightweight design means users can casually carry it in a bag without having to worry about the bulk.

The X-M1 weighs just 330 grams(*3) despite incorporating a large APS-C CMOS sensor, a tiltable high-definition LCD monitor, a built-in flash, Wi-Fi and a hot shoe.

The X-M1 will be available in three colours: Black, Silver and Brown.

Featuring a 920,000 dot high definition tiltable 3-inch LCD for creative and multi-angle shots

The 3-inch high-definition LCD screen tilts up and down, facilitating ground level shots of flowers and pets, as well as high-up shots over a crowd of people. It is also suited to tripod-mounted video shooting to broaden your creative options.

FUJIFILM’s Super i-Flash technology which regulates flash intensity according to the scene

The X-M1’s high-precision built-in flash, rated at the equivalent of Guide Number 7 (*4), uses FUJIFILM’s Super i-Flash technology to regulate the amount of light it fires dependent on the scene. In low-light indoor portrait shots or for close-ups of accessories / plates of food, the flash controls its output to reduce highlight blowout. It also provides the perfect fill-in flash when photographing people in backlit conditions or under intense sunlight casting strong shadows on the face.

Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer

The wireless image transfer function allows users to transfer their shots immediately to their smartphone or tablet PC. It broadens the enjoyment of photography through the easy uploading of your favourite images to social networking sites or just enabling you to share them with your friends.

The camera has a built-in wireless image transfer function that uses the dedicated “FUJIFILM Camera App”, available as a free download, to instantly transfer and save your favourite photos to a smartphone or tablet PC. Beautiful images of your choice can be transferred with the Wi-Fi button ready for uploading to SNS or sharing with friends.

Users can also view and import pictures and videos to the camera from a smartphone or tablet PC. The function can also retrieve GPS location data from your smartphone to add the information to Exif header of the pictures you take.

Additionally a PC Autosave feature is available, via Wi-Fi® (*5), this provides a simple means to back up your photos to your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the X-M1 you will have set up a very simple to use backup for your photos on your home PC. Both incredibly useful and a big timesaver!

Get creative with your photography by employing popular special effects in-camera

With eight advanced Art Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour. The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch.

Additionally, Fuji’s Film Simulation modes feature five different effects that emulate the looks that used to be captured by different photographic films: i.e. Provia (standard) for natural colour reproduction, Velvia (vivid) for saturated tones, Astia (muted) for soft graduation, and Sepia and Black & White.

Full HD video recording

The FUJIFILM X-M1 is capable of full HD (1920×1080) video recording at 30 frames per second. Creative effects can be added when shooting videos with Film Simulation options including Monochrome and beautiful bokeh achieved with the large sensor at a large aperture.

FUJINON XC16-50mmF3.5-5.6 OIS lens (24-76mm equivalent) (*6)

A compact and lightweight XC16-50mmF3.5-5.6 OIS zoom lens (24mm-76mm equivalent(*1)) is being launched with the X-M1 as a Kit lens and is designed to complement the camera perfectly, covering the focal lengths of 24mm to 76mm(*1). It is ideal for various scene types including indoor shooting, landscapes and snapshots.

The XC16-50mm lens consists of 12 all-glass elements in 10 groups including 3 aspherical elements and 1 ED element. It features seven round-edged aperture blades, which offers 17 stops in 1/3 EV steps for precise aperture control.

The use of lightweight lens elements and a high-precision stepping motor has enabled FUJIFILM to deliver high-speed autofocus speeds. Coupled with powerful optical image stabilisation, the lens ensures that you capture all your shutter opportunities.

The lens will be available in two colours: Black and Silver.

Extensive collection of X-M1 accessories

  • Leather Case: Specifically designed to fit the FUJFILM X-M1, the case offers protection to your equipment whilst also providing the right amount of grip and the premium finish of genuine leather.
  • Hand Grip: Ergonomically designed in pursuit of the perfect hold.
  • Clip-on Flash: Available in three types to suit all your flash photography needs.

FUJIFILM X-M1 Key Features:

  • 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1/X-E1)
  • Hi-speed EXR Processor II
  • Start-up time of 0.5secs (*1), shutter lag of 0.05secs and a maximum burst speed of 5.6fps (max. 30 frames (*2))
  • Compact and lightweight body (half the size of an SLR)
  • Tiltable 3-inch LCD (920K dot high definition)
  • Built in flash with FUJIFILM’s Super i-Flash technology
  • ISO200-6400 in 1/3 step increments (and extended range of ISO 12800 to 24600 at reduced resolution)
  • Full HD Video recording at 30fps
  • 49 point AF
  • Art filters: 8 Advanced Filters plus 5 Film Simulation modes
  • In-camera RAW processing
  • Q button for list view of frequently-used menus and smooth configuration
  • Hot shoe
  • Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera app
  • PC Autosave Wi-Fi® (*5) connectivity to PCs (for easy image backup)
  • The X-M1 camera is available in three colours: Black, Silver and Brown (colours may vary based on your country)

*1 Quick Start mode

*2 Max. number of frames can be shot on JPEG setting, use an SD card Class 10 or higher

*3 Including the battery and memory card, excluding the lens

*4 ISO200・m

*5 Wi-Fi(R) is registered trademark of the Wi-Fi Alliance

*6 35mm format equivalent

FUJIFILM X-M1 Specification Chart:

Model Name FUJIFILM X-M1
Number of effective pixels 16.3 million pixels
Image sensor 23.6mm×15.6mm(APS-C)X-Trans CMOS with  primary colour filter
Total number of pixels: 16.5 million pixels
Sensor Cleaning system Ultra Sonic Vibration
Storage media SD memory card / SDHC memory card / SDXC(UHS-I) memory card *1
File format  (still image) JPEG (Exif Ver 2.3 *2)
(Design rule for Camera File system compliant, DPOF-compatible)
            (movie) Movie File Format : MOV
Movie Video Compression : H.264
Audio : Linear PCM  Stereo
Number of recorded pixels L:<3:2>4896x3264 <16:9>4896x2760 <1:1>3264 × 3264
M:<3:2>3456x2304 <16:9>3456x1944 <1:1>2304 × 2304
S:<3:2>2496x1664 <16:9>2496x1408 <1:1>1664 ×1664
Lens mount FUJIFILM X mount
Sensitivity AUTO/Equivalent to ISO200  – 6400   (Standard Output Sensitivity)Extended output sensitivity : equivalent to ISO100/12800 /25600
Exposure control TTL 256-zones metering, Multi / Spot / Average
Exposure mode Programmed AE/Shutter priority AE/Aperture priority AE/Manual exposure
Exposure compensation -2.0EV – +2.0EV, 1/3EV step
Image Stabiliser Supports with OIS type lens
Face Detection Yes
Shutter type Focal Plane Shutter
Shutter speed
(with mechanical shutter)
(Advanced SR AUTO mode) 1/4 sec. to 1/4000 sec.
(All other modes) 30 sec. to 1/4000 sec.
Bulb (max.60min.)
Synchronised Shutter speed for flash :1/180 sec. or slower
*In S or M mode, 1/160 sec. or slower can be set .
Continuous shooting approx. 5.6fps (JPEG: max. 30 frames, RAW/RAW+JPEG: max. 10 frames)
approx. 3.0fps (JPEG: max. 50 frames, RAW/RAW+JPEG: max. 10 frames)
* SD card Class10 or higher
Auto bracketing AE Bracketing (±1/3EV/±2/3EV/±1EV)
Film Simulation Bracketing (3 types of film simulation selectable)
Dynamic Range Bracketing (100%・200%・400%)
ISO sensitivity Bracketing (±1/3EV/±2/3EV/±1EV)
Focus              (mode) Manual Focus/Area AF/Multi AF/Continuous AF/Tracking AF
                    (type) TTL contrast AF, AF assist illuminator available
                    (AF frame selection) Area AF (49 areas with 7x7), Changeable AF frame size
White balance Auto/ Custom/ Preset(Fine/ Shade/Fluorescent light (Daylight)/ Fluorescent light (Warm White)/Fluorescent light (Cool White)/Incandescent light
Self-timer 10sec. / 2sec. Delay
Flash Manual pop-up flash (Super Intelligent Flash)
Guide number : approx 7 (ISO200・m)
Flash modes Red-eye removal OFF: Auto/Forced Flash/Suppressed Flash/Slow Synchro/Rear-curtain Synchro/Commander
Red-eye removal ON: Red-eye Reduction Auto/Red-eye Reduction & Forced Flash/Suppressed Flash/
Red-eye Reduction & Slow Synchro/Red-eye Reduction & Rear-curtain Synchro/Commander
*Red-eye removal is active when Face Detection is set to ON.
Hot shoe Yes ( dedicated TTL Flash compatible)
LCD monitor 3.0-in.   aspect ratio 3:2  approx. 920K-dot Tilt  type TFT colour LCD monitor (Approx. 100% coverage)
Movie recording 1920×1080 30p  Continuous recording : up to approx. 14 min.
1280x 720 30p  Continuous recording : up to approx 27min.
* SD card Class 10 or higher
Mode dial Advanced SR AUTO/P/S/A/M/C/Portrait/Landscape/ Sport / SP (Scene Position) /Adv./AUTO
Dynamic range setting AUTO(100-400%)/100%/200%/400%
Advanced filter Toy camera/ Miniature/Pop colour/ High-key /Low-key/Dynamic tone/ Soft focus/Partial colour (Red/Orange/Yellow/Green/Blue/Purple)
Other photography  functions Face Detection, Auto Red-eye Removal, Setting (Colour, Sharpness, D-range, Gradation, Film Simulation), Multiple exposure, Film Simulation, Depth of Field display, Histogram display, Framing guideline, Frame No. memory, Monitor Sunlight mode, Focus Peak Highlight, Date stamp, Fn button setting
Wireless transmitter    (standard) IEEE 802.11b/g/n (standard wireless protocol)
                       (access mode Infrastructure
Playback  functions RAW conversion, Image rotate, Auto image rotate, Red-eye reduction, Photobook assist, Erase selected frames. Image search, Multi-frame playback (with micro thumbnail), Slide show, Mark for upload, Protect, Crop, Resize, Favourites
Wireless function Geotagging setup, Image transfer (Individual image/Selected multiple images), View & Obtain Images, PC Autosave
Other functions PictBridge, Exif Print, Language selection, Time difference, Quick start mode, Silent mode
Terminal     (Video output)
       (Digital interface)
     (HD output)
USB 2.0 High-Speed
HDMI mini connector (Type C)
         (Others) Remote release terminal for RR-90 (sold separately)
Power supply NP-W126 Li-ion battery (included)
Dimensions 116.9(W) mm x 66.5 (H) mm x 39.0(D) mmMinimum depth: 32.1 mm
Weight Approx. 330g / 11.6 oz. (including battery and memory card)
Approx. 280 g / 9.9 oz. (excluding accessories, battery and memory card)
Operating Temperature 0° – 40°C / 32°-104° F
Operating Humidity 10 – 80%  (no condensation)
Battery life for still images Approx 350 frames  (with XF35mmF1.4R lens )
Battery life for movies TBC
Start up time Approx 0.5 sec, when QUICK START mode set to ON
Approx 1.0 sec, when QUICK START mode set to OFF
* FUJIFILM research
Accessories included Li-ion Battery NP-W126
Battery Charger BC-W126
Shoulder strap
Body cap
CD-ROM (Viewer software, RAW File Converter etc. *3 )
Owner’s manual
# *1 Please see the Fujifilm website to check memory card compatibility.
# *2 Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal printing.
# *3 OS compatibility
Viewer software      :   Windows8/7/Vista/XP
RAW File Converter   :   Windows8/7/Vista/XP,   Mac OS X 10.6-10.8


FUJINON XC16-50mm Lens Specification Chart:

Type XC16-50mmF3.5-5.6 OIS
Lens configuration 12 elements in 10 groups
(includes 3 aspherical and 1 extra low dispersion element)
Focal length f=16-50mm
(35mm format equivalent) (24-76mm)
Angle of view 83.2°-  31.7°
Max. aperture F3.5-5.6
Min. aperture F22
Aperture control:
      Number of blades 7 (rounded diaphragm opening)
      Stop size 1/33EV (17 stops)
Focus range Normal  : 0.6m~∞  (whole zoom position)
Macro : [Wide]       30 cm ~ 10m
[Telephoto]  40 cm ~ 10m
Max. magnification 0.15 x (Telephoto)
External dimensions :Diameter x Length*(approx.)
* distance from camera lens mount flange
Φ 62.6mm x 65.2mm(Wide)/98.3mm(Telephoto)
Weight (approx.)(excluding caps and hoods) 195g
Filter size Φ 58mm


© 2013 Fujifilm UK Ltd. Specifications are subject to change.




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